BLKVIS | FW 24
A campaign series for the BLKVIS FW24 collection, shot across New York City. Built around a series of short-form films, capturing almost the entire collection through movement, street culture and the raw energy of the city.
CAMPAIGN SERIES
a selection of short-form films capturing the FW24 collection across New York City.
BEHIND THE SCENES
A look behind the campaign, shot on the streets of New York.
HOW TO PRONOUNCE BLKVIS
Taking one simple question about the brand to the streets of New York.
The name BLKVIS naturally raises one question: how do you actually pronounce it?
While the campaign visually connected the FW24 collection with New York, we wanted to take that connection beyond locations and imagery. So we brought the brand directly to the people of the city.
We took to the streets of New York, asking people to pronounce BLKVIS and turning their different answers and reactions into a social-first format. A simple idea designed to create real interaction, spark curiosity and introduce the brand beyond the campaign itself.
Not just shooting in New York - but creating a moment between BLKVIS and New York.
Our Part
CREDO developed and produced a series of social-first films around the BLKVIS FW24 collection in New York - from campaign content and creative formats to behind-the-scenes storytelling.
