Pegador | Everyday Ambition
Category
Campaign Film / Campaign Series
/
/
A campaign built around everyday ambition - the drive to move, create and keep going. Shot across New York City, the campaign connects Pegador’s streetwear identity with the energy, pace and constant movement of the city.
Campaign Film
Everyday Ambition turns the idea of progress into a visual story.
Shot across New York City, the campaign follows moments of movement, focus and everyday life - capturing the mindset behind Pegador rather than simply showcasing the collection.
The city becomes part of the narrative: fast, imperfect and constantly moving. A natural environment for a campaign built around the idea that ambition isn’t reserved for defining moments. It lives in the everyday.
Campaign Series
Selected short-form stories. One shared mindset.
Our Part
Produced and organized in collaboration with Heval Studios, CREDO was responsible for translating the campaign idea into its visual language - from creative direction and on-location production in New York to the campaign film and short-form content.
The result is a cohesive visual world built around the idea of Everyday Ambition, created across multiple formats for the campaign rollout.
